SEO Growth for PromptEarn
Client: PromptEarn
Duration: 6 months
During my 6 months at PromptEarn, I led SEO and affiliate growth, achieving a 250% increase in organic traffic, top 5 keyword rankings, and a 45% uplift in sales through technical SEO, Core Web Vitals optimization, and affiliate network expansion.
Technologies Used
Challenge & Context
The Problem
PromptEarn needed to boost organic traffic and affiliate-driven sales in a competitive market. The site suffered from slow load times, suboptimal SEO, and a stagnant affiliate network.
Industry Context
Affiliate marketing and SEO are highly competitive in the Nigerian fintech space. PromptEarn aimed to outpace rivals by improving technical SEO and expanding its affiliate network.
Key Constraints
- Aggressive 6-month timeline
- Large legacy affiliate base
- Need for measurable, rapid results
Initial Metrics
- • Organic traffic: 10,000/month
- • Affiliate partners: 40,000
- • Average PageSpeed score: 45
- • Bounce rate: 70%
Project Goals
Primary Objectives
- Increase organic traffic by 200%+
- Expand affiliate network to 90,000+
- Improve PageSpeed score by 30+ points
- Achieve top 5 rankings for target keywords
Stakeholder Requirements
- Higher affiliate engagement
- Improved user experience
- Increased sales from organic and referral channels
Success Criteria
- 250% organic traffic growth
- Affiliate network doubled
- Bounce rate reduced by 50%
- 45% increase in sales
Approach & Process
Methodology
Agile, data-driven SEO and affiliate marketing with weekly sprints and continuous measurement.
Project Phases
SEO Audit & Quick Wins
2 weeks- • Technical SEO audit
- • Core Web Vitals optimization
- • On-page SEO improvements
Affiliate Network Expansion
4 weeks- • Targeted email campaigns
- • Affiliate onboarding improvements
- • Referral incentives
Content & Link Building
6 weeks- • Keyword research
- • Content optimization
- • Outreach for backlinks
Performance & Reporting
4 weeks- • Monitor rankings and traffic
- • A/B test landing pages
- • Monthly stakeholder reports
Key Decisions & Rationale
Prioritized Core Web Vitals
Improved rankings and reduced bounce rate
Automated affiliate onboarding
Enabled rapid network growth