ClientWelup Digital

DurationOngoing

Tech

Next.jsTypeScriptTailwind CSSSanity

Founding Engineer & SEO Expert at Welup Digital

First developer hire. Co-built the original platform, then rewrote it all in Next.js when the business needed something faster and easier to update. Also set up the CMS, handled technical SEO, and taught web development at their academy.

01 — The Challenge

The old site was built in pure JS. My endpoint kept getting DDoSed because of how I set it up back then. No CMS, terrible for SEO, and the CSS was a mess - so many classes that it slowed everything down as the site grew.

Constraints

Migrating from a legacy static site
Solo developer doing the rewrite and CMS
Had to keep the site running during the migration
Security was a real concern

Goals

Rewrite in Next.js for better performance and SEO
Set up a CMS so non-devs could update content
Get proper hosting that doesn't go down
Build client sites faster

02 — Approach

Did it piece by piece. Migrated one section at a time, kept SEO and performance in mind the whole way through.

Audit & Planning

— SEO and performance audit
— Migration roadmap
— Requirements gathering

Next.js Rewrite

— Rebuilt the site in Next.js
— Added Tailwind CSS and TypeScript
— Set up Vercel for deployments

CMS & Content

— Plugged in Sanity CMS
— Built blog and landing page templates
— Let non-devs edit content

Security & Uptime

— Put Cloudflare in front
— Kept the site up through attacks

SEO & Academy

— Fixed the technical SEO
— Taught web dev and SEO at Welup Academy
— Launched client sites

03 — Impact

Site Uptime

99.99% uptime

Frequent downtime riskResult

SEO Ranking

Top 5 for key terms

UnrankedResult

Content Management

Sanity CMS for all content

Manual, dev-onlyResult

Client Sites Delivered

5+ launched

0Result

99.99% uptime during DDoS

Top 5 SEO rankings

5+ client sites delivered

CMS for blogs and landing pages

Gallery

Redesigned Hero

Original Homepage (V1)

Legacy Layout

Redesigned Course landing page hero

Redesigned blog cards and Newsletter

Redesigned Course cards

Visual Identity

Redesigned Dialog

Placeholder

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