ClientWelup Digital
DurationOngoing
Tech
Next.jsTypeScriptTailwind CSSSanity
Founding Engineer & SEO Expert at Welup Digital
As the founding engineer and first developer hire, I co-developed the initial platform before leading the sole transition to a modern Next.js architecture. I managed everything from the scalable Sanity CMS implementation to technical SEO, while also mentoring the next generation of talent as an instructor at Welup Academy.
01 — The Challenge
Welup Digital’s original site was static HTML/CSS/JS, limiting SEO, scalability, and content management. The business needed a modern, dynamic platform to support growth, content, and client delivery, while also withstanding DDoS attacks.
Constraints
- Legacy static site migration
- Solo developer for rewrite and CMS
- Zero downtime during migration
- Security and DDoS resilience
Goals
- Migrate to Next.js for performance and SEO
- Build a CMS for blogs and landing pages
- Ensure 99.9% uptime and DDoS protection
- Deliver scalable solutions for clients
02 — Approach
Incremental migration and feature delivery, focusing on performance, SEO, and content flexibility.
Audit & Planning
01- — SEO and performance audit
- — Migration roadmap
- — Requirements gathering
Next.js Rewrite
02- — Rebuilding site in Next.js
- — Integrating Tailwind CSS and TypeScript
- — Setting up Vercel for CI/CD
CMS & Content
03- — Implementing Sanity CMS
- — Developing blog and landing page system
- — Enabling non-dev content editing
Security & Uptime
04- — Cloudflare DDoS protection
- — Monitoring and maintaining 99.9% uptime
SEO & Academy Instruction
05- — Technical SEO optimization
- — Teaching web development and SEO at Welup Academy
- — Launching and optimizing client websites
- — Continuous performance and UX improvements
03 — Impact
Site Uptime
99.99% uptime
Frequent downtime risk→Result
SEO Ranking
Top 5 for key terms
Unranked→Result
Content Management
Sanity CMS for all content
Manual, dev-only→Result
Client Sites Delivered
5+ launched
0→Result
99.99% uptime during DDoS
Top 5 SEO rankings
5+ client sites delivered
CMS for blogs and landing pages
Gallery
Redesigned Hero
01
Original Homepage (V1)
02
Legacy Layout
03
Redesigned Course landing page hero
04
Redesigned blog cards and Newsletter
05
Redesigned Course cards
06
Visual Identity
07
Redesigned Dialog
08