Modernizing Welup Digital’s Web Platform
Client: Welup Digital
Duration: Ongoing
Leading the ongoing rewrite of Welup Digital’s website from static HTML to Next.js, building a scalable CMS with Sanity for blogs and landing pages, and delivering major SEO, performance, and reliability improvements for the company and its clients.
Technologies Used
Challenge & Context
The Problem
Welup Digital’s original site was static HTML/CSS/JS, limiting SEO, scalability, and content management. The business needed a modern, dynamic platform to support growth, content, and client delivery, while also withstanding DDoS attacks.
Industry Context
As Welup Digital grew, the need for a scalable, SEO-first, and content-driven platform became critical for both the agency and its clients.
Key Constraints
- Legacy static site migration
- Solo developer for rewrite and CMS
- Zero downtime during migration
- Security and DDoS resilience
Initial Metrics
- • Static site: no CMS, poor SEO
- • Manual content updates
- • Downtime risk from DDoS
- • No blog or landing page system
Project Goals
Primary Objectives
- Migrate to Next.js for performance and SEO
- Build a CMS for blogs and landing pages
- Ensure 99.9% uptime and DDoS protection
- Deliver scalable solutions for clients
Stakeholder Requirements
- Seamless migration with no downtime
- Easy content management for non-devs
- Consistent, high-quality UX
Success Criteria
- Zero downtime during migration
- CMS launched for blogs and landing pages
- Top 5 SEO rankings for key terms
- Multiple client sites delivered and optimized
Approach & Process
Methodology
Incremental migration and feature delivery, focusing on performance, SEO, and content flexibility.
Project Phases
Audit & Planning
2 weeks- • SEO and performance audit
- • Migration roadmap
- • Requirements gathering
Next.js Rewrite
Ongoing- • Rebuilding site in Next.js
- • Integrating Tailwind CSS and TypeScript
- • Setting up Vercel for CI/CD
CMS & Content
Ongoing- • Implementing Sanity CMS
- • Developing blog and landing page system
- • Enabling non-dev content editing
Security & Uptime
Ongoing- • Cloudflare DDoS protection
- • Monitoring and maintaining 99.9% uptime
SEO & Client Delivery
Ongoing- • Technical SEO optimization
- • Launching and optimizing client websites
- • Continuous performance and UX improvements
Key Decisions & Rationale
Migrated to Next.js and server components
Boosted performance, SEO, and maintainability
Built CMS with Sanity
Enabled scalable, flexible content management
Adopted Cloudflare for security
Mitigated DDoS attacks and ensured uptime
Results & Impact
Before vs After
Site Uptime
SEO Ranking
Content Management
Client Sites Delivered
Additional Impact
Client Testimonials
"Andy is leading our web platform’s transformation—our new CMS and site are fast, reliable, and easy for the whole team. Our SEO and client delivery have never been stronger."
Adaeze Nwosu
Demo Client