Modernizing Welup Digital’s Web Platform
Leading the ongoing rewrite of Welup Digital’s website from static HTML to Next.js, building a scalable CMS with Sanity for blogs and landing pages, and delivering major SEO, performance, and reliability improvements for the company and its clients.
Technologies Used
The Challenge
Welup Digital’s original site was static HTML/CSS/JS, limiting SEO, scalability, and content management. The business needed a modern, dynamic platform to support growth, content, and client delivery, while also withstanding DDoS attacks.
Key Constraints
- Legacy static site migration
- Solo developer for rewrite and CMS
- Zero downtime during migration
- Security and DDoS resilience
Goals & Success Metrics
Primary Objectives
- Migrate to Next.js for performance and SEO
- Build a CMS for blogs and landing pages
- Ensure 99.9% uptime and DDoS protection
- Deliver scalable solutions for clients
My Approach
Incremental migration and feature delivery, focusing on performance, SEO, and content flexibility.
Audit & Planning
2 weeks- • SEO and performance audit
- • Migration roadmap
- • Requirements gathering
Next.js Rewrite
Ongoing- • Rebuilding site in Next.js
- • Integrating Tailwind CSS and TypeScript
- • Setting up Vercel for CI/CD
CMS & Content
Ongoing- • Implementing Sanity CMS
- • Developing blog and landing page system
- • Enabling non-dev content editing
Security & Uptime
Ongoing- • Cloudflare DDoS protection
- • Monitoring and maintaining 99.9% uptime
SEO & Client Delivery
Ongoing- • Technical SEO optimization
- • Launching and optimizing client websites
- • Continuous performance and UX improvements
Results & Impact
Site Uptime
SEO Ranking
Content Management
Client Sites Delivered
Additional Impact
Client Feedback
"Andy is leading our web platform’s transformation—our new CMS and site are fast, reliable, and easy for the whole team. Our SEO and client delivery have never been stronger."
Adaeze Nwosu
Demo Client
Project Gallery
Visual documentation of the project process and outcomes
Modern Homepage
CMS Interface
Client Websites
SEO Dashboard
Security & Uptime