ClientWelup Digital

DurationOngoing

Tech

Next.jsTypeScriptTailwind CSSSanity

Founding Engineer & SEO Expert at Welup Digital

As the founding engineer and first developer hire, I co-developed the initial platform before leading the sole transition to a modern Next.js architecture. I managed everything from the scalable Sanity CMS implementation to technical SEO, while also mentoring the next generation of talent as an instructor at Welup Academy.

01 — The Challenge

Welup Digital’s original site was static HTML/CSS/JS, limiting SEO, scalability, and content management. The business needed a modern, dynamic platform to support growth, content, and client delivery, while also withstanding DDoS attacks.

Constraints

Legacy static site migration
Solo developer for rewrite and CMS
Zero downtime during migration
Security and DDoS resilience

Goals

Migrate to Next.js for performance and SEO
Build a CMS for blogs and landing pages
Ensure 99.9% uptime and DDoS protection
Deliver scalable solutions for clients

02 — Approach

Incremental migration and feature delivery, focusing on performance, SEO, and content flexibility.

Audit & Planning

— SEO and performance audit
— Migration roadmap
— Requirements gathering

Next.js Rewrite

— Rebuilding site in Next.js
— Integrating Tailwind CSS and TypeScript
— Setting up Vercel for CI/CD

CMS & Content

— Implementing Sanity CMS
— Developing blog and landing page system
— Enabling non-dev content editing

Security & Uptime

— Cloudflare DDoS protection
— Monitoring and maintaining 99.9% uptime

SEO & Academy Instruction

— Technical SEO optimization
— Teaching web development and SEO at Welup Academy
— Launching and optimizing client websites
— Continuous performance and UX improvements

03 — Impact

Site Uptime

99.99% uptime

Frequent downtime riskResult

SEO Ranking

Top 5 for key terms

UnrankedResult

Content Management

Sanity CMS for all content

Manual, dev-onlyResult

Client Sites Delivered

5+ launched

0Result

99.99% uptime during DDoS

Top 5 SEO rankings

5+ client sites delivered

CMS for blogs and landing pages

Gallery

Redesigned Hero

Original Homepage (V1)

Legacy Layout

Redesigned Course landing page hero

Redesigned blog cards and Newsletter

Redesigned Course cards

Visual Identity

Redesigned Dialog

Placeholder

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